Petcademy for Pet Insurance Providers
Pet insurance retention, built between claims
Expert trainer support your policyholders can use all year.
Engagement between claims
Behavior questions come up all year, not just when there's a claim.
A benefit that stands out
Offer what few rivals do: expert help with behavior and training.
Stronger relationships
An expert trainer replies to every question, so policyholders get real help.
Simple to offer
Bundle it, reimburse it or put it in your own app. Start with one.
Results that matter
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400,000+
pet parents supported since 2020
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60%
of pet parents actively engage*
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2 million+
lessons completed by pet parents
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4.8/5
average rating from pet parents
*The 60% figure comes from Petcademy's rescue and shelter partnerships, where we've measured the same support at scale. Results vary.
Book a demoThe challenge for pet insurance providers
Your policies are there when something goes wrong. But most months nothing does, and a policy can start to feel like just another bill:
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Churn in the first year
New customers can lapse in year one, before they feel the value.
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Quiet months between claims
With no claim to make, policyholders have little reason to engage.
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Perks that look alike
Vet helplines come with many policies, so they rarely set you apart.
How Petcademy helps
Petcademy gives policyholders expert help with everyday behavior and training, so your policy proves its worth between claims, too.
What policyholders get
However you offer it, every policyholder gets:
- Text support: a certified, positive reinforcement trainer replies to every question
- A training plan built around their pet's species, breed and age
- 100+ lessons for dogs and cats, from settling in to behavior challenges
- Regular check-ins from a trainer to see how things are going
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How it helps new policyholders
Bundled with a policy at enrollment, it makes a new policy feel useful from week one, long before any claim.
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How it helps wellness plan members
As a reimbursable wellness benefit, it adds behavior and training support to the plan they already have.
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How it helps policyholders at renewal
As a thank-you at renewal, it gives policyholders a fresh reason to stay for the year ahead.
The result
A policy that feels like a relationship, not just a bill, long before renewal.
Value-added benefits policyholders actually use
What your policyholders get, and the ways your team can offer it.
Expert trainer support
Policyholders text a trainer about their own pet.
A real trainer, every reply
Not a chatbot, not a canned reply. Real help for their pet.
Positive reinforcement only
No aversive methods or tools, ever. Safe for your brand.
Reliable replies
Within 12 hours on weekdays and 24 hours on weekends.
Honest next steps
If messaging isn't enough, we say so and help them find the right support.
Plans and lessons
Help that fits their pet, whenever they need it.
A plan for their pet
Built around species, breed and age, not generic advice.
100+ lessons
Short animated videos on settling in, core training and behavior.
A photo album for their pet
Photo prompts help them capture everyday moments in one album.
Inside your own app
Powered by Petcademy puts trainer support inside your app.
Your brand, not ours
No Petcademy branding by default. It works like your own feature.
No personal data needed
An anonymous ID is enough. No names, emails or policy numbers.
You take the credit
We power it behind the scenes. The customer relationship stays yours.
Reports and insights
See how policyholders use it, in aggregate.
Engagement at a glance
How many policyholders sign up and keep using their support.
Behavior trends
The topics your policyholders ask about most, month by month.
Automatic monthly reports
Delivered every month, with the key insights highlighted.
What partners and pet parents say
Real words from our partners and a pet parent who use the same trainer support your policyholders would get.
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From a rescue partner
“Petcademy allows small organizations like mine to have their own 'behavior team' to assist adopters and communities.”
Cole WakefieldExecutive Director, Good Shepherd Humane Society -
Rated 5 out of 5
“My cat loves to scratch and Petcademy helped me identify ways to direct my cat to scratch things other than my couch! Hershey is happy and so am I.”
Judy C. & HersheyCat parent -
“Petcademy has been an incredible partner. Together we have been able to offer high quality, convenient and affordable online pet training to thousands of pet parents.”
Michelle ColeChief Marketing Officer & Sales Officer, Pethealth
Easy to start, with no big build
Start with one focused phase, then grow from there. No big launch needed.
A light integration
Send an anonymous ID and basic pet details. That's all we need to get going.
Fits the app you have
Embeddable components from Powered by Petcademy fit your web, iOS, or Android app.
Pricing built around your products
Book a demo to get a custom quote.
Frequently asked questions
It gives policyholders a reason to engage between claims. Behavior questions come up all year; claims don't. When an expert trainer helps with a puppy who won't settle or a cat who skips the litter box, your policy feels like real support. In our rescue and shelter partnerships, 60% of pet parents actively engage.
Four ways: bundled with a policy at enrollment, as a reimbursable wellness benefit, as a thank-you at renewal, or inside your own app with Powered by Petcademy. Start with one and add more later. Selling group pet plans through employers? See Petcademy for Workplace Benefits. See what a membership includes.
Yes. With Powered by Petcademy, trainer messaging, training plans and lessons sit inside your app. There's no Petcademy branding by default, so it works like your own feature, and your customer relationship stays yours. You can also offer our AI trainer on your website or by QR code, to help more policyholders for less. See how Powered by Petcademy works.
No. Vet helplines and telehealth answer medical questions. Petcademy's certified trainers help with everyday behavior and training, like barking, litter box habits and settling in. It works alongside the vet support you already offer, and our trainers point pet parents to their vet when something may be medical.
With Powered by Petcademy, nothing that identifies them: no names, emails, addresses or policy numbers. An anonymous identifier plus basic pet details is enough to support a pet parent properly, and your customer relationship stays yours.
Positive reinforcement only, with no aversive methods or tools, ever. Every Petcademy trainer holds a professional certification, several hold advanced degrees in animal behavior, and an expert trainer replies to every question your policyholders ask. Your brand is safe on top of ours. Meet our team.
We tell the pet parent honestly and help them find what they actually need, such as an in-person trainer in their area.
Pricing is custom, built around your products. Book a demo to get a custom quote. We support pet parents in the US, Canada and Australia.
Be there for policyholders between claims
Give pet parents expert trainer support all year, so your policy feels indispensable long before renewal.
